holy hype machine
8:00pm – The introduction of Wade, Bosh & James is currently underway on NBA.com and it’s just as hyped up and insane as you’d think. The stage reminds me of the opening sequence in Iron Man 2. I guess this is a sneak peek at how the league is planning to market itself next season… Like an all-star game. Can you imagine how the Heat pre-game intros are going to go? Shenanigans.
8:52pm – Some douchebag DJ is running around the stage screaming at the fans to make sure they cheer loud enough for the God’s Gifts to Basketball when they come out. Reminding me a little of someone who once screamed at the fans to show him their ones *cough Starbury cough*.
8:55pm – Back to the Summer of 2010 logo and we’re listening to Black Eyed Peas. Fuck you, NBA.
8:58pm – Gordon Gekko is in da building! (They showed Arison and Spoelstra too, but who really cares about them.)
9:00pm – Aaaaand, back to the spinning Summer of 2010 logo.
9:01pm – Ok, crowd footage again and they fired up the AC/DC (You Shook Me All Night Long)…. HAHAHAHA! I knew they were taking a page out of the Iron Man 2 handbook.
9:04pm – Bron highlights, followed by Bosh highlights, followed by Wade highlights
9:05pm – Holy fucking hell…

Soundtrack: Simon Says (Get The Fuck Up)

Soundtrack: How you like me now?
9:13pm – Keys to the city presentation
9:15pm – Beat L.A. chants start. HAHAHA.
9:17pm – LeBron is asked how it feels to be wearing a Heat uniform. LeBron (after soaking up the cheers from the crowd): It feels right.
9:19pm – Host: It’s Wade’s HOUSE, LeBron’s KINGDOM and Bosh’s PIT, baby! [...] This is a solid gold trio, baby!
9:22pm – Host asks the guys to speak a little Spanish for the fans and it’s giggles all around.
9:25pm – Host: We also know.. you three Kings came down here to win championships. LeBron pipes up and promises they’re going to win approximately 6 bazillion championships. Wade says they’re arguably the best trio ever. (Uh yes, we can argue that one. Every other legitimate best trio ever just rolled over in their graves.)

Bron might be a little giddy, eh?
9:28pm – Bosh yammers on about winning, etc.. but who cares what he says.
9:30pm – Cue the confetti, smoke, handshakes with the DJ and that’s a wrap….

Soundtrack: I Gotta Feeling
10:22pm – Press conference finally starts.
10:24pm – LeBron is asked about reaction to Gilbert’s letter. He says he has no reaction and that Gilbert’s words don’t stop him from sleeping at night and make him more powerful.
10:28pm – (LeBron) Said Riley influenced him because the organization is a family… And that the idea of “us all-stars, us superstars – teaming up” was a draw.
10:31pm – They’re asked how much they signed for. LeBron insists that what they signed for is not important.
10:32pm – Wade is asked about Haslem. Says he wants him back.
10:33pm – Technical failure.
10:36pm – LeBron’s talking about how successful they’re all going to be now because they won’t have the pressure of having to take and make every shot every night.
10:38pm – Bosh discusses embracing social media and having fun with it because at the end of the day they’re just playing basketball.
10:39pm – Wade talks about the criticism they’re getting for joining up in their prime (LeBron cut in and said they’re getting criticized no matter what they do.)
10:40pm – Technical failure again.

(Switched from NBA.com to ESPN News)
10:48pm – LeBron addresses haters Stan Van Gundy, Otis Smith, Joakim Noah, etc. and being called “Team Hollywood.” Basically says he’ll deal with them in due time. “I’m gonna have a lot of stuff in my locker… It’s on.”
10:49pm – D-Wade says, “We’re competitive. Bring it on.”
10:50pm – Bosh says, “I like Hollywood.”
10:51pm – On who’s taking the last shot. Wade: “Coach. Coach is making that decision.” And says that it might not be Six, Three, One taking that shot. It might be someone else.
10:55pm – LeBron recounts again his mother telling him it was ok to go to Miami. Said he felt comfortable once she gave him the green light. (I guess you can blame Gloria, Cleveland) Said after reading his former owner’s comments, that he knew made the right decision.
(NBA.com is still showing color bars and ESPN News cut away from the presser. So, I guess I’m done too. All in all, this wasn’t nearly as fun to cover as the Marburython. LeBron isn’t even close to being as interesting as Stephon Marbury. THEY TRIED TO PUT ME IN A BOX! Sigh… Those were the days.)
ps. If you missed the intro, I uploaded it to YouTube (low res):












I’m with Ron Artest’s barber… Boogie is his name
The Orlando Magic have made big strides
NASCAR’s rules are a joke